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For over 15 years, I’ve helped marketers drive real behaviour change by understanding how consumers think, feel, and act. Working with leading global brands, I saw a major challenge—marketers want to be customer-led, but many struggle to turn behavioural insights into rapid, effective execution.

That’s why my co-founder, Sara, and I created Flowing Bee—a platform that makes behavioural science faster, smarter, and more accessible for every marketer.

With Flowing Bee, every decision is insight-driven, every campaign is built to influence behaviour, and every strategy adapts to real customer needs—so marketers can create smarter, high-impact marketing without the guesswork.

- Michael

Mike-Sara

Meet our leadership team

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Michael Sankey

Co-founder and CEO

Michael is a behavioural scientist with a PhD in organisational psychology and over a decade's experience driving behaviour change for ASX50 and Fortune 500 companies

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Sara Khorasani

Co-founder and CTO

Sara is a simulation engineer with 12 years of experience in Formula 1 and startups. She is currently completing a PhD in Computer Science at the University of Melbourne

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Joe Schmetzer

Principal Engineer

Joe is a developer with over 30 years of experience. He has worked as a software engineer in many different industry sectors, including insurance, banking, hedge funds, retail, cyber defence, and now marketing. He has long background in using XP practices to build critical systems with speed and safety.

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