Flowing Bee How It Works

Step 1

Define your behavioural challenge

Every successful outcome starts with a clear understanding of the challenge.

We partner with your team to pinpoint your marketing goal and translate it into a specific behavioural challenge – the behaviour you need to influence or shift to drive meaningful results.

Your challenge might be to:

- Increase adoption of a new product, feature, or service
- Strengthen preference for your brand over alternatives
- Help customers move smoothly from sign-up to active use
- Deepen engagement among existing customers through repeat use, upgrades, or referrals
- Build awareness and consideration among new or untapped audiences
- Shift perceptions or behaviours in support of a social, environmental, or policy goal
- Encourage customers to take desired actions at key journey moments – from enquiry and trial to purchase and loyalty

Once the challenge is defined, we determine:

- Which Flowing Bee product or module best fits your needs
- What existing research and insights can be leveraged
- Whether new primary data is required to fill any gaps

You’ll receive a clear proposal outlining the scope, approach, and timeline.

Approve it – and we’ll get to work.

Step 2

Immerse and ingest

Our platform combines AI and human expertise to rapidly ingest, filter, and analyse your internal and external data – transforming it into clear, actionable insight.

We bring together:

- Your internal data – market research, brand and marketing strategies, creative assets, tone of voice, communication frameworks, and past campaigns.

- Public data – websites, articles, social content, video transcripts, press releases, and more.

If new data is needed, we handle that too – conducting human-led primary research within days.

All we need from you is a simple brief.
We do the heavy lifting – so you get science-led intelligence, fast.

Step 3

Diagnosis and design your solution

Once your data and insights are integrated, we use our behavioural science engine to uncover what truly drives – or blocks – customer behaviour.

We then design a solution that’s:

- Tailored to your brand, audience, and behavioural challenge
- Informed by psychology and proven behavioural frameworks
- Delivered through an interactive online workspace – not a staticPDF

Inside your workspace, you’ll find:

- A behavioural diagnosis linking insight, execution, and measurement
- Behaviourally designed assets, ready to activate
- Messaging and proof points crafted in your brand’s voice

Everything connects seamlessly – so your marketing moves faster, smarter, and with greater impact.

Step 4

Activate and optimise

In just weeks, your Flowing Bee workspace is live – ready for your team, agencies, and partners to dive in.

You’ll have access to:

- A 12-month subscription for ongoing optimisation and growth
- Unlimited users – invite your teams, agencies, and executives
- Unlimited asset creation – use pre-built templates or build bespoke campaigns
- Multi-challenge management – tackle multiple behavioural challenges in one place

Every insight, execution, and measurement framework lives within a single, intuitive workspace – so your team moves faster, smarter, and with complete confidence.

Smarter marketing

Get the best of both worlds.

Traditional consultancies are manual, slow, and expensive. AI companies are fast – but often shallow, lacking behavioural depth.

Flowing Bee delivers the best of both:.

The rigour of human expertise and speed of advanced AI – working together to create marketing that’s effective, efficient, and secure.

Effective

Behavioural science explains how people think, feel, and act.

By putting this science at the centre of customer understanding, creative, and execution, Flowing Bee helps you build marketing that’s more relevant, more persuasive, and proven to drive results

Efficient

We use AI and engineering to systematise advanced behavioural expertise, delivering insight and execution at the pace modern marketing demands – without the cost or delay of traditional consultancies.

By uniting insight, execution, and measurement, Flowing Bee removes friction, reduces resource pressure, and streamlines how teams work.

Secure

Trusted by ASX 20 companies, Flowing Bee is SOC 2 certified and undergoes continuous compliance audits with Vanta.

Your data is always protected – our platform is never trained on your information.

View our trust centre

Find the Right Plan

Not sure what's right for you - simply get in touch to discuss.

Flowing Bee
Foundation

Starts at $15k per challenge

Includes behavioral insights, focus and content generation.

What you get

12-month unlimited access
Pinpoint your core challenge – identify and unpack the behavioural barriers holding growth back
Custom behavioural survey – tailored to your audience, using real people (never synthetic)
Actionable insights – uncover the choice drivers, barriers, pain points, and emotional territories that shape decisions
Ecosystem scan – analyse your website, comms, and media to map impactful messages and proof points
Behavioural roadmap – prioritised initiatives and jobs-to-be-done to drive growth

Brand and
Campaign Testing

starting at $2K* per month
+ a one-off $5k set up fee.

Fully customised tracking - your drivers, your brand, your category and your audience.

What you get:

Continuous brand & campaign tracking – fully customised to your category and audiences
Funnel performance – monitor awareness, consideration, preference, and usage over time
Driver-level insights – measure performance against the real choice drivers
Perception–experience gap analysis – compare how customers vs. non-customers view your brand
Campaign pre/post testing – measure effectiveness with verbatims mapped directly to choice drivers

Market
Intelligence

$12k + / annual

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How the magic happens

Define your behavioural challenge

Immerse and ingest

Diagnosis and design your solution

Activate and optimise