Flowing Bee today announced the appointment of Joe Schmetzer as Principal Software Engineer.
Formerly leading the Applied AI division at a high-profile defence organisation, Joe brings over two decades of global experience in software engineering and applied AI. With a proven track record spanning advanced AI research, enterprise-scale systems, and fast-growing startups, he will play a key role in strengthening Flowing Bee’s technical foundation and scaling its AI-driven marketing platform.
"When we met Joe, it was immediately clear he brought a rare combination of deep technical expertise and humility. He had been leading the AI division at a defense company, working with advanced models well before ChatGPT, and his breadth of experience means he can help us make architectural decisions that serve both our immediate needs and long-term vision," says Sara Khorasani, Co-founder & CTO.
"Having scaled with Instacluster, one of the most successful startups in recent years, and having lived through the intensity of early-stage environments, he knows how to build with both rigor and agility.
But beyond his impressive background, Joe is simply a wonderful human—humble, approachable, incredibly intelligent, and genuinely passionate about the intersection of technology and behavioral science. We knew he was the right person to help shape our future."
Joe’s appointment marks an important step in Flowing Bee’s journey to transform how businesses harness AI for marketing. By combining his deep expertise in applied AI with Flowing Bee’s mission-driven focus, the company is well-positioned to accelerate innovation, deliver greater value to customers, and continue building a platform that empowers brands to understand and influence human behavior at scale.
Written by Flowing Bee
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