Flowing Bee is delighted to announce the appointment of Jess McCartney as its new Chief Commercial & Product Officer.
Jess is a transformational leader with over 20 years’ experience applying behavioural science, data, and technology to drive measurable commercial growth. She has consistently built high-performing, engaged teams across operations, marketing, and capability development — and brings a rare ability to blend commercial acumen, creative thinking, and deep empathy for both teams and customers.
Throughout her career, Jess has delivered significant results, including:
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Taking Deakin University from challenger brand to market leader.
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Leading a behaviour-led campaign that achieved a 428% ROI.
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Building Australia’s first online behavioural change training.
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Guiding teams to remain strong, connected, and motivated during periods of major change.
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Winning multiple awards, being shortlisted for an Effie, and presenting at major marketing conferences.
Michael Sankey, Flowing Bee’s Co-Founder and CEO, welcomed Jess’ appointment:
“I’ve worked with Jess as both a colleague and a client, and she’s one of the most inspiring people I know in brand and marketing. We help marketers create work that actually works — using behavioural science and generative tech to uncover what truly drives customer decisions and translate that into sharp, effective, customer-led campaigns. Jess is going to be a huge part of helping more brands do exactly that.”
Jess McCartney shared her excitement about joining Flowing Bee:
“I’m absolutely thrilled to be joining Flowing Bee as its first Chief Commercial & Product Officer. When Michael and Sara first showed me the platform in action, I was blown away — the effectiveness and efficiency gains it delivers for brands are genuinely game-changing. Behavioural Intelligence — the combination of behavioural science and AI — is, to me, one of the most exciting opportunities in the AI space. A platform that helps marketers harness both to drive real impact is a no-brainer. I can’t wait to get stuck in and help more brands unlock growth in smarter, sharper, more human ways.”
In her new role, Jess will oversee Flowing Bee’s commercial and product strategy, helping to accelerate the company’s mission to democratise behaviour change science for marketers.
Written by Flowing Bee
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